Online Bookmakers and Betting Sites
William Hill suits horse racing punters who value free Racing TV access alongside BOG, and football bettors looking to request special or unorthodox bets through the #YourOdds tool. Requests are reviewed by the trading team and, if accepted, can be wagered on at an offered price. All British Sports is an option for customers who prioritise cashback promotions, accumulator tools and access to less commonly covered sports. Once the £10 free bet is credited, they have only 24 hours to use it at minimum odds of 1/1. While the mobile website provides access to core markets and account functions, there is no separate All British Sports app. The sportsbook also covers a broad selection of niche sports.
Rewards are earned through qualifying singles, pre-match accumulators and Bet Builders, giving frequent users more to work towards beyond the initial welcome offer. Live streaming for top-flight football is limited, with coverage concentrated on selected lower-league matches. Live streaming runs to 80,000+ events a year, anchored by every UK and Irish horse and greyhound race. As detailed in the full SpreadEx bookmaker review, it’s backed by strong cash out functionality, with one-click, partial and auto cash out are all available. PUB Sports averaged a 6.59% Premier League match-result margin in our latest five-fixture test, putting it comfortably ahead of several established bookmakers on pricing. Promotions outside the Football Acca Boost stay thin, and there’s no dedicated PUB Sports app for either iOS or Android beyond a non gamstop bookmakers well-built mobile site.
In terms of the betting offer, the best online bookmakers in the UK have both prominent and obscure betting events and let you bet on pregame and live wagering markets. Simply, it must have tons of sports to bet on, boasts hundreds of betting markets, and offers a variety of enticing bonuses. And just like in the case with bonus offers, some payment methods are only available when you use the betting app and not a desktop computer. Choosing a credit card or an e-Wallet from the list of payment methods is as easy as you want it to be when you use a betting app. This bonus will only be available to new customers who are betting via the app, and desktop users won’t be able to activate it. Players can activate all bonuses using a desktop or mobile device, but most of the time, it is much easier to trigger a bonus using a betting app.
That’s a competitive mid-table result, matching neither the very lowest margins nor the widest prices in our sample. Customer service also runs on email and social media only, with no live chat option, which puts it behind Sky Bet and Ladbrokes, both of which offer live chat around the clock. Live streaming is limited to UK and Irish racing only, with no football or other sports streaming, well short of what bet365 or Betfred offer. Our Planet Sport Bet review found the racing and football markets to be the sharpest part of the platform, while live streaming stays limited to domestic racing only. Next on our top list is Planet Sport Bet, backed by the sports media background of the wider Planet Sport network, which also runs Football365 and Planet Rugby. Best Odds Guaranteed runs from 8 am on race day, covering win and each-way bets on UK and Irish horse racing.
After you make your first deposit with a European bookmaker, they match the amount to give you more money to play with. You don’t have to stake any of your own money to place a bet, you sign up, claim the offer and get a free bet to have fun with. We also suggest you check out our regularly updated list of new betting sites for even more welcome bonuses. Our recommended European bookmakers all offer various free bets, bonuses and promotions for new and existing players. Football is especially fruitful for Spain as it boasts a successful national team, and La Liga is home to two of world’s top teams in Barcelona and Real Madrid. There is a €1,000 per month deposit limit, and in-play betting options are limited to final result and next goalscorer markets.
PayPal is one of the most convenient payment methods to use at online bookmakers. The e-wallet is one of the best payment methods when it comes to securing your money thanks to the advanced encryption tools it uses and the 128-bit encryption it offers. These parlay bonus offers will often increase your winnings by a certain percentage based on the number of selections you include in your bet slip.
Insights works alongside it, pairing a data point, such as a team’s recent scoring record, with the market it relates to. Set a target stake and target payout, and the platform returns up to 5 suggested bets, one per sport, based on your history and preferences. BetWright launched in 2024 and runs on the Playbook platform shared with Star Sports and DragonBet. Our separate esports testing found margins below 5% on selected markets, while Midnite continues to offer a deep football Bet Builder and regular boosts on player markets.
Football coverage remains extensive, with 999+ games available at the time of our original review and boosted markets running alongside standard pricing. Horse racing coverage skips the UK entirely, limited to select Irish, German, Italian and Chilean meetings, with no Best Odds Guaranteed anywhere on the racing card. There’s no app on either the App Store or Google Play, so all mobile betting runs through the browser.
